Zerobarracento is an Italian outerwear brand focused on sustainability through a zero-waste design process that maximizes fabric use and creates durable, gender- and age-inclusive garments.
The brand utilises innovative zero-waste pattern making technique where garments are designed to use every part of the fabric, like a puzzle, to eliminate waste at the source.
This technique is a core part of their philosophy, and the brand extends the commitment to a full 360-degree approach by also using monofibre products to make recycling easier and avoiding accessories that are hard to disassemble.
The pattern pieces are strategically designed to fit together perfectly on the fabric, using the entire piece of material. This is an intentional and integrated design process where the dimensions of the garment and the textile must align from the start.
Camilla Carrara, founder and designer of Zerobarracento says this isn’t just a pattern-making method for Zerobarracento; it’s a commitment to a holistic, zero-waste approach that involves the entire production process.
“At ZEROBARRACENTO sustainability has been at the core of the brand since the beginning through our design mission. From that, we continuously expand our attention into a traced supply chain, careful selection of sustainable materials and eco-packaging. As a small brand we hold the highest control over our suppliers. In each collection, the patterns are developed according to a zero – waste pattern making, an innovative design technique that allows to use the fabric in its entirety, with no waste at the design stage of a garment, which is usually around 15%,” she says.
The brand is transparent about its supply chain and uses high-quality materials from carefully selected suppliers. They also use monofibre products and avoid difficult-to-disassemble accessories to ensure the entire garment can be recycled at the end of its life.
According to Carrara, Zerobarracento was created not to revolutionise, but to restructure and re-shape the values of the fashion industry, escaping seasonal trends and restrictions imposed by age and gender.
The brand is a certified project under the European Commission’s WORTH Partnership Project. The brand also promotes its Zero Waste Automated Fashion Manufacturing (Z.W.A.F.M.) project, which aims to bring zero-waste production to an industrial scale.
Zerobarracento has partnered with Xylene to showcase the transformative potential of digital product passports and traceability, achieving unprecedented levels of transparency in its collection.
This ongoing onboarding and data collection process ensures compliance with ethical standards and regulations. It also exemplifies Zerobarracento’s commitment to environmentally responsible practices and fair labour. With digital product passports, customers can make informed choices, supporting a brand dedicated to transparency, sustainability, and ethical production.
