The genesis of Nargiz is a storytelling journey based on an imaginative process underpinned by innovation and strategic attention to detail for garment creation.
As Nargiza Marupova, creator and driving force behind the brand Nargiz narrates the journey of creating the brand, it is clear that her thought process was comprehensive.
And it is quite evident in the elaborate style of clothes the brand makes. Nargiz garments are for sophisticated women who enjoy finer things in life. They are for bold women who will wear the clothes without being overshadowed by their grandeur.
Moreover, Nargiz’ core design direction stems from a quest by Nargiza to incorporate modern elements, where traditional silhouettes, fabrics, or motifs are paired with contemporary designs.
“Starting the brand was filled with challenges and discoveries. I learned to see beauty in detail, appreciate quality, and seek a balance between tradition and modernity. It is important to me that each collection tells its own story, carries a special energy, and is made with love and attention to every little detail. This project means more to me than just a business. It reflects my inner philosophy and my desire to create something unique that can inspire and transform the perception of fashion around us. I believe that clothing and style are powerful tools of self-expression that help each person reveal their individuality and confidence. I am proud that my brand is a part of the lives of those who choose quality and style with soul,” says Nargiza.
She says Nargiz is not just about the clothes but the philosophy of life that values sincerity, creativity, and the pursuit of perfection. She says her mission is to create pieces that not only adorn but also inspire, support, and help people feel authentic and free.
Nargiz’ clothes are made from vintage suzani textiles with a natural silk and cotton base. Nargiza says over time, the fabrics lost their original vibrant colours, so she dyed them to restore their richness and freshness.
“From these renewed materials, I sewed jackets and embellished them with tambour embroidery. This approach allowed me to preserve the traditional beauty of the suzani while giving the garments a modern, unique look,” she explains.
Suzani textiles are decorative, hand-embroidered fabrics from Central Asia, particularly Uzbekistan and Tajikistan, with origins in the Persian word “suzan” meaning “needle”. These vibrant pieces, traditionally made by young brides as part of their dowry, feature symbolic motifs like flowers, fruits (especially pomegranates), and sun disks, representing fertility and good fortune. Characterized by rich colours and intricate patterns, they are historically significant, culturally important, and widely collected and used by designers for home decor and fashion.
