Scrap2Style is a Nigerian based brand known for its diverse and inclusive approach; being a zero-waste fashion brand, a movement that upcycles palm leaf waste into quality raffia accessories, while also promoting sustainable fashion education and community engagement. The brand specializes in creating stylish, and sustainable raffia accessories, such as their Afrocentric earrings.
Raffia is a natural fiber derived from the leaves of the raffia palm, valued for its versatility in fashion and crafts. The fibers are strong yet flexible, making them ideal for weaving fashion accessories.
Scrap2Style’s core mission is to demonstrate that waste can be transformed into something beautiful and valuable.The brand emphasizes transforming waste into valuable products, empowering women through skill development, and fostering a community around eco-conscious fashion practices.
Oghenetejiri Ogodo, founder of Scrap2Style, says in essence, the brand emphasizes sustainable practices and cultural craftsmanship in their products, promoting diversity and inclusivity. She says the organization is built on principles of sustainability, empowerment, and cultural celebration.
The brand seeks to weave together culture, creativity, and opportunity through its raffia products. Raffia products are incorporated as a decorative element into Là TeJ Creations, a clothing brand also owned by Oghenetejiri, dedicated to transforming fabrics into timeless, stylish, and contemporary pieces.
Scrap2Style sells directly to consumers and also offer bulk orders for resellers and aspiring business owners. They deliver their products worldwide, with a significant focus on providing a platform for African creatives and businesses. They see their work as a movement to create a positive change in the fashion industry and the world. Their creations are deeply rooted in African culture.
ABOUT THE FOUNDER
Oghenetejiri is a beneficiary of Orange Corners Nigeria, an initiative of the Kingdom of the Netherlands. She is the winner of the MTN MSME Award 2024, a Top 10 Finalist of the MTN PachiPanda Challenge 2024, and recipient of the Most Environmentally Friendly Business Award 2024 by Nerdzfactory. Her initiatives have impacted over many people globally through sustainable fashion advocacy, training, and market access programs.
Oghenetejiri’s latest project, Ayé Aṣọ, is a pioneering resale platform and exhibition connecting designers, fashion lovers, and conscious consumers to promote a circular fashion economy.
It is a movement and brand that focuses on celebrating and promoting sustainable African fashion through a series of events that include fashion exhibitions, runway shows, and a designer competition. It also functions as a platform and process to resell old fashion stock, giving old clothes a second life, and helping designers to clear inventory while minimizing waste.
The overall goal is to foster creativity, sustainability, and circular fashion practices within the African fashion industry. The platform encourages circular fashion by providing a solution for brands to resell their old stock through curated styling and exhibitions.
They also host a full-day event featuring a runway experience, a resale exhibition, and the Ayé Aṣọ Innovators’ Challenge, a competition with a substantial cash prize for a winning designer. It serves as a vibrant fashion marketplace where designers and brands can showcase their old stock, connect with buyers, and boost sales.
Ayé Aṣọ aims to empower African creatives by providing a platform for showcasing and supporting African fashion. It is more than just a brand or event, it is positioned as a movement to redefine the fashion industry, particularly in Africa.
